2008 Celebrates 156 Years Behind The Historical Studebaker Brand Name

The Studebaker Brothers first started their wagon building business back in 1852, and by 1900 they were the largest auto manufacturer in the world. It’s undisputable that Studebaker played a significant role in transportation technology. For example in 1902 Studebaker manufactured an electric car, and Thomas Edison bought one of them. Some people hear the name Studebaker and think of the vehicle, or more specifically, the bullet nose cars from the 1950's. Other people speak of Studebaker’s innovative, forward thinking (unique) designs and engineering. However, it seems most people have shared with me that they remember the Studebaker because of its craftsmanship, reliability, power and high gas mileage for its day. 

It’s now 2008, and this marks 156 years behind the historical Studebaker name in the vehicle manufacturing business (wagons to automobiles). Recently, Studebaker Motor Company moved its headquarters to Westminster, Colorado, and at the helm as President and CEO is Ric W Reed, who endeavors to raise funding for Studebaker concept designs, engineering, prototypes, safety testing, certification, manufacturing and distribution of production vehicles, to include motor scooters, motorcycles, passenger vehicles, pickup trucks, and quite possibly limos and taxis.

"As the entrepreneur at the helm of Studebaker Motor Company, it is my earnest goal to create vehicles that are in some way reminiscent of classic Studebaker's, or in other words, definitively Studebaker, yet brought into the 21st Century, and again to see Studebaker Motor Company the American Icon it once was. It is also my dream to employ Americans in manufacturing and assembly plants on American soil, and making vehicles that not only compete, but have a significant cutting edge in a highly competitive world market.”

Ric W. Reed, June 20, 2008. 

My plan has six steps. See Overview to read about this

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