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SEPTEMBER 26, 2010.  At 10:30 AM on this day, more than 1,600 motorcycles and about 2,500 or more riders and enthusiasts met at Columbine High School in Littleton, Colorado for a rally and parade honoring Emily Keyes. The trek went up highway 285 all the way to Bailey, Colorado, where it ended at Bailey High School, where everyone enjoyed burgers, dogs, soft drinks and cold water. Thousands of people lined the streets and highway along the 45-mile trek cheering on the many "bikers", and holding signs that read, "We Love U Guys," and, "Thanks for your Support." There was a $15 donation for the T-shirt (we donated more). What a joy to be part of the 2010 Emily Keyes 45 mile motorcycle parade. If you missed it this year, or want to be part of it next year, go to to learn more about this event.

MAY 5, 2011. Buy a Collectable Commemorative Certificate for $49.99 (Disclosure: Artistic and collectable certificate only, not a stock or securities certificate and not attached to current or future profits of the company) (click on "Store").

NOVEMBER, 2011.  We attended SEMA this year. Introduced ourselves to many aftermarket and OEM vendors. Made many new friends. Lot's of work to do.

JANUARY 2012.  RW Reed returns to the drawing boards, rethinking strategy, with hopes of funding during 2012. 

APRIL 23-25, 2012. Studebaker Motor Company visited South Bend, Indiana. Met with Councilman Henry Davis Jr and other dignitaries.

APRIL 23, 2012.  WSBT news broadcast referencing the new Studebaker Motor Company  (Studebaker CEO Meets with South Bend Officials and Business leaders). Click on this link,0,7192008.story

 APRIL 25, 2012. Studebaker Motor Company attended Rotary Club meeting in South Bend, Indiana.

APRIL 26, 2012. Studebaker Motor Company attended meeting with Areo Design Group in Irvine, California.

SEPTEMBER 2012 - Current. Disussions with offshore investment company. This company has shown an interest in investing in Studebaker Motor Company.

OCTOBER 31- NOVEMBER 3, 2012. Ric Reed attended the Los Vegas SEMA show.

NOVEMBER 6 - 8, 2012. Studebaker Motor Company met with ALTe, a powertrain technologies firm in the Detroit area. Continued discussions regarding gas-electric hybrid opportunities.

Summer 2013. Proposed date for the 1st Annual Studebaker Motor Company Convention. Where: Las Vegas, (we are negotiating with hotel). The purpose is to have a meet-n-greet and company conference between executive staff and DAY staff members. Discussions pertaining to Funding, Dealer Network (scooter/vehicle), Vendors, Suppliers, Transporters, Aftermarket Parts, Accessories and Apparel. Studebaker enthusiasts may attend the "open" portion. There will be a registration fee to help offset convention expenses.

2013. Proposed date Studebaker Motor Company will publish 'private placement' prospectus. Place yourself on our list of prospective investors and submit your letter of interest/commitment. NOTE: Contact CEO or CFO to discuss proposed Phases, and price per share in each respective Phase.

2014. Traveled a little, met with potential investors. Nothing positive transpired.  

2016. It's March 6, 2016. I've taken time off from the Studebaker Project. It's time I get back to it.

September 23, 2017.  We're back to the drawing boards working on concept vehicle designs. Contact us if you have a design you'd like us to consider.


May 16, 2019.  Back in the saddle again. Good ole song, don't you think? Let's see if 2019 will be the year for bringing in some funding. At least enough to make a prototype and admin expenses.


Contact me. Let's talk. Heck, let's do this!!


Updated, May 16, 2019, Studebaker Motor Company Inc